Ben Carter is a digital marketing analyst specializing in e-commerce platforms and marketplace optimization. With a background in data science and a passion for helping small businesses grow, Ben has helped hundreds of online sellers turn metrics into actionable strategies. Before joining Alura, he managed digital marketing for an international e-commerce brand, where he developed expertise in translating complex data into practical growth tactics. Ben focuses on the numbers that matter, helping Etsy sellers understand exactly which efforts yield the greatest return on their investment.
