With the advent of technology and changing consumer habits, adding videos to your Etsy listings can provide a more comprehensive view of your products. Here’s how you can do it in easy steps.
Guide to Adding a Video
From the listing edit page, select Add a video if you wish to incorporate an engaging short clip that further highlights the unique features of your product. To upload your video, click on Choose.
Take note that videos should be between 5 and 15 seconds long while maintaining a resolution of at least 1080px. Please note that audio is not supported in this feature. Each listing allows for only one video addition.
Inspiring Your Buyers: Types of Listing Videos That Shine
Elevate your Etsy listings by creating engaging, informative videos that potential buyers will love. Here are three types of product videos that can significantly enhance your online presence and inspire purchases.
Videos Addressing Common Queries
As an experienced Etsy seller, you understand the challenges of ensuring shoppers read detailed listing descriptions. Use the power of video to answer common buyer queries, display your product from various angles, and emphasize unique details or material quality.
Videos for items with variations (like sizes, colors, or materials) can demonstrate these options effectively. For vintage items, a listing video can highlight signs of wear or flaws that may be overlooked in textual descriptions.
Videos Demonstrating Product Usage
Product demonstration videos are an excellent method to clarify function and detail while helping shoppers envision themselves using the product. Research your target market’s needs and preferences to tailor your presentation accordingly.
For wearable products like jewelry or clothing, using models in your video helps convey scale and movement. Additionally, it offers opportunities to style multiple items together - encouraging larger orders.
If selling functional items like kitchenware or jewelry stands, upload simple demos showing them in action. For home goods or decor pieces, consider videos demonstrating easy installation or styling suggestions.
Videos Highlighting The Creative Process
Many consumers appreciate handmade products for their craftsmanship and creativity involved in their creation. Consider making a time-lapse video capturing different stages of production or showcasing elaborate customizations.
Additional Insights From Etsy’s Merchandising Team:
- Home & Living: Showcase quality craftsmanship; demonstrate item functionality.
- Bath & Beauty: Highlight ingredient origins; present finished products.
- Vintage: Show quality along with any flaws/signs of wear.
- Jewelry & Accessories: Use models to visualize movement, scale, and details.
- Clothing & Shoes: Use on-model movement videos; show material details and texture.
- Wedding & Party: Highlight craftsmanship; demonstrate personalization process.
- Craft Supplies: Show materials and textures; present finished products using supplies.
- Art & Collectibles: Showcase the creation process (if possible) and the final product.
- Toys & Games: Display the toy or game in use; end with showcasing the final product.
Ready to create your listing videos? Check out How to Make Listing Videos With Your Smartphone for simple instructions on filming and uploading. You can upload your video by editing the selected listing in the Listing Manager. The option will be under the ‘listing photos’ section.
Remember, videos longer than 15 seconds will be clipped upon upload. Get creative, get filming, and enhance your Etsy listings today
Editing Your Video: How to Crop
After successfully uploading your video:
- Click on the Crop button.
- Select a suitable aspect ratio for your video.
- Drag the frame to adjust the cropped area of your video.
- Once satisfied with the adjustments, click Apply or use Reset to original size if you wish to undo all changes made.
Upon successful publication of your listing, any applied cropping changes will be reflected in the uploaded video.
Supported Video Formats and Sizes
Etsy accommodates the most commonly used formats for listing videos. The maximum file size allowed is 100 MB and accepted file types include:
- MP4
- MOV
- FLV
- AAC
- AVI
- 3GP
- MPEG
Rest assured that regardless of which device you’re using for recording, chances are high that the format will be compatible with Etsy’s video tool. For a more detailed guide on adding a video to your listing, check here.
Expert Tips for Crafting Effective Etsy Listing Videos
While uploading videos to your Etsy listings is a vital step, it’s equally crucial to ensure these videos stand out and truly contribute towards enhancing your shop’s appeal. Here are six top tips to help you make the most of your Etsy listing videos:
1. Utilize Models for Wearables and Functional Products
For wearable items such as clothing or jewelry, including models in your videos can significantly help potential customers visualize how the product would look on them or their loved ones. Similarly, if you sell functional products, demonstrate how they work in real-time scenarios - this will provide a better understanding of the product’s use.
2. Properly Crop Your Videos
Ensuring that your video fits within Etsy’s specified dimensions is essential for maintaining visual consistency across all viewing platforms. To crop your video easily, upload it in its original format and select “Crop” on the Etsy video page.
3. Pay Attention to Every Detail in the Frame
When filming any type of video content – be it a full-length feature film or a short clip for an online store – every detail visible within the frame matters. The background should be neat and professionally arranged - avoid messy workspaces or personal areas like kitchens being visible! Decorate your background keeping in mind your target customer demographics as well as how they might use the product.
4. Stabilize Your Camera
Ensure that all footage is steady and free from undesirable motion blur by stabilizing your camera during recording sessions - shaky footage can come off unprofessional and may even cause discomfort for viewers! A simple solution could be investing in a tripod or placing your camera on a sturdy object like a table during filming.
5. Optimize Lighting Conditions
Ensure that you’re shooting in environments with ample natural light (by windows or well-lit rooms) so that every detail about your product is clearly visible. There’s no need to invest in expensive lighting equipment - natural light often does the trick!
6. Embrace Your Creativity
As an Etsy seller, creativity is likely your strong suit – use this to your advantage when creating videos for your listings! With a maximum of only 15 seconds to showcase your product, it’s crucial that the content is engaging and holds viewers’ attention throughout. Strive to make something more than just an average product video - inject personality and think outside the box for unique presentation ideas.
The Benefits of Using Video
Incorporating videos into your Etsy listings can be a game-changer for your business. Let’s explore some of the compelling reasons why you should start using videos on Etsy today.
1. Boosting Sales
Product videos are a powerful tool to increase sales. They allow potential customers to understand better what the product looks like and how it works, instilling greater confidence in their purchase decisions.
Jeff Moriarty from Moriarty’s Gem Art shares his experience:
“Initially, we sold luxury jewelry on Etsy without videos but started receiving requests for them over time. We then began linking customers to our product videos, which almost always resulted in a sale. Because of these positive results, we added videos to all our products and noticed an immediate rise in sales – particularly from our advertising campaigns on Etsy.”
2. Building Trust
For online shoppers, videos often serve as a “try before you buy” opportunity. They help establish trust and foster a stronger connection between your shop and your customers.
Aviad Faruz from Faruzo explains:
“As vision is our most dominant sense, moving pictures or video content can massively boost customer engagement. In my jewelry business, whenever I post a product video, I see heavy traffic and increased sales.
Videos showing models wearing the jewelry help customers visualize how they would look wearing the products. It also builds trust and makes buying decisions easier for them.”
3. Enhancing Buyer Understanding
Videos can demonstrate how your product functions and how customers can maximize its use – increasing their satisfaction with the purchase while reducing queries or returns.
Andrea Chapman from Nature and Bloom shares her strategy:
“One of my strategies is utilizing videos where I show customers how we actually make crafts - including time-lapse processes - plus showing them that we enjoy doing our job.
As an avid online buyer myself, I believe that alongside aesthetic product photos, customers need to see how their items are created. Videos increase credibility and reduce frequently asked questions about materials, equipment, and processes used in production.
Since incorporating videos, our customer base increased by 10% to 15% compared to the previous year.”
4. Standing Out from the Crowd
With thousands of sellers on Etsy, it’s crucial to make your shop stand out. Videos can give your listings a unique edge that differentiates them from competitors.
Sarah from SarahDesignsUK shares how she uses videos to stand out:
“I sell intricate hand-painted wooden items on my Etsy shop. To make my listing stand out, I started adding short videos of the painting process. It not only shows the effort and time spent on each piece but also sets my listings apart from others.”
5. Showcasing Your Brand Personality
Videos are an excellent opportunity to showcase your brand’s personality and values. Whether it’s behind-the-scenes footage of the creative process or close-ups of intricate details, videos can provide an intimate glimpse into your brand that resonates with viewers.
Samantha from Sam’s Natural Knitwear tells about her approach:
“I wanted to show customers more about who I am and what values drive my brand. So, I started incorporating videos that share behind-the-scenes peeks into my studio, how I source materials ethically, and even snippets of a typical day at work. This has helped me forge a deeper connection with customers.”
6. Enhancing SEO
Video content can improve SEO (Search Engine Optimization) as search engines tend to favor pages that include videos. This could result in higher visibility for your listings on search engine results pages (SERPs).
Alexa from Alexa’s Chic Boutique discusses how she improved her SEO with videos:
"SEO has always been a challenge for me until I started using video content in my listings. Adding descriptive keywords in the video titles and tags, helped increase the visibility for my boutique clothing shop on search engine results significantly.
Wrapping Up:
In the ever-evolving digital marketplace, staying ahead of the curve is crucial to success. Incorporating videos into your Etsy listings can be a game-changer, providing an engaging shopping experience for potential customers.
So grab your camera or smartphone, let your creativity flow, and start filming today! Remember that each video you create not only showcases a product but also tells a story about your brand - make it one that resonates with viewers and drives them to click ‘Add to Cart’.