Etsy’s offsite ads propel your listings to a wider audience by showcasing them across the web. This includes search engine results, social media platforms, Etsy Publishing Partner sites, and Google Display Network sites. The best part? No upfront costs! You only pay an advertising fee when you make a sale from these advertisements.
How Does Etsy’s Offsite Ads Work?
With our expertise in advertising and partnerships with various networks, we streamline the process for you. Your active listings can be automatically chosen for promotion based on their performance potential across different channels. When it comes to matching your product to potential customers, it’s all about relevance. Etsy sends comprehensive information about your listing - including descriptions, photos, titles, etc., to partner sites. Their advanced algorithms then use this data to match user searches or profiles with your ads.
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Can I choose which of my listings Etsy advertises?
To boost the chances of your items being featured in these ads, concentrate on enhancing the quality of your listings. Adhering to website criteria can enhance visibility and reach for your products. Explore more about online advertising strategies that can work wonders for you!
Understanding Offsite Advertising Fees
Your offsite ad fees depend on your total revenue made on Etsy over the past 365 days:
- For shops earning less than $10,000 USD, a 15% fee applies per order attributed to an offsite ad.
- Shops making at least $10,000 USD are eligible for a discounted fee of 12%.
However, rest assured that no matter what the order total may be - the maximum limit for an offsite ad fee is capped at $100 USD per order. Want more insights into Etsy’s fees? Visit our Fees & Payments Policy.
How do I know which rate I’ll get?
You can check your applicable rate on your Shop Dashboard.
How Orders are Attributed to Offsite Ads
An order is attributed to an offsite ad if a buyer clicks through the ad and makes a purchase within 30 days of that click. And remember, you’re only charged when a sale is made!
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Multi-Order Attribution
If a customer clicks an ad and makes multiple separate purchases from your shop within 30 days, each order will be subject to an Offsite Ad fee.
Advertising Platforms
Etsy bears the initial costs of advertising your listings on several social media platforms, search engines, partner sites, and the Google Display Network. The platforms we collaborate with may vary over time.
Offsite Ad Channels
Your Etsy offsite ads could appear on various platforms listed in our Offsite Ad Channels list which includes:
- Bing
- Etsy Publishing Partner Sites
- Google Display Network
What are the advertising policies of these sites?
Each platform has specific policies that determine if your product listings are eligible for display there. Some have stricter guidelines regarding mature or prohibited items than Etsy does. To know more about these policies and assess whether your products qualify for advertisement, please visit:
Facebook and Instagram’s advertising policies
Pinterest’s advertising guidelines
What are Etsy Publishing Partners?
Etsy Publishing Partners are sites that feature curated shopping catalogs where your Offsite Ads listings can appear. Your [Offsite Ads dashboard](https://www.etsy.com/your/shops/me/stats/offsite-ads?) provides details about orders attributed to these partners. Here’s a sneak peek into some of our esteemed publishing partners:
What is the Google Display Network?
The Google Display Network (GDN) is an extensive network connecting over two million sites, including YouTube, Zillow, Gmail, Weather.com, AOL, and MSN. It allows us to target potential buyers even when they are not actively searching on Etsy. Please note that these sites may vary based on buyer behavior patterns.
Are Etsy’s Offsite Ads Optional?
Every seller is automatically enrolled in Offsite Ads but participation can be optional for some. Your eligibility to opt out of Offsite Ads depends on your shop’s sales in the last 365 days:
- Shops earning more than $10,000 USD will need to participate indefinitely but will enjoy a discounted advertising fee.
- Shops earning less than $10,000 USD have the choice to participate or not. If you do choose to participate though, you’ll benefit from expert-run advertising at no upfront cost - a golden opportunity for business growth.
Once your earnings exceed $10,000 USD in a 365-day period, Offsite Ads participation becomes mandatory. You can calculate your earnings by setting a custom date range on your Stats page in Shop Manager
To opt-out of Offsite Ads:
- Visit Etsy.com and select Shop Manager.
- Choose Settings.
- Select Offsite Ads.
- Click Opt out of Offsite Ads twice to confirm.
Remember, you can re-enroll anytime by visiting the Offsite Ads page and selecting Restart Offsite Ads.
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How To Calculate Your Offsite Ad Fees
Etsy purchases offsite ads from various partner networks. If a buyer clicks on an ad featuring your listing and makes any purchases from your shop within 30 days of that click (Attributed Orders), you will incur an advertising fee.
Offsite Ads fees are calculated as a percentage of the total order amount, which includes listing price plus shipping and gift wrapping and certain taxes where applicable. The fee will not exceed $100 USD per Attributed Order.
The fee charged depends on your shop’s sales over the past year:
- The standard fee is 15% on Attributed Orders unless you qualify for the reduced rate of 12%.
- If your shop has made less than $10,000 USD in sales over the prior year (as calculated at the beginning of each month), you’ll pay a fee of 15% on Attributed Orders until you reach this threshold. You have the option to opt out during this period.
- Once you’ve made sales of $10,000 USD or more over the prior year (as calculated at the start of each month), you’ll pay a reduced fee of 12% on Attributed Orders. This applies even if your future earnings fall below this threshold.
Take Note: To assess how much you’ve earned in the past year on Etsy, visit your Stats page and set a custom date range under Shop Manager. For additional details regarding Offsite Ad fees and the calculation of the $10,000 threshold, refer to Etsy’s Fees & Payments Policy.
Calculating Your Sales Funds
To determine if your shop has reached the $10,000 USD threshold for mandatory participation in Offsite Ads, Etsy calculates your sales over the prior 365 days. This calculation includes only the item price multiplied by the quantity (minus discounts or canceled orders) and excludes Pattern orders, In-Person Payment orders, Etsy fees or separately charged shipping, taxes or gift wrap.
For non-USD sellers, currency exchange rates used during sale processing apply. This calculation happens on the first day of each month to assess if you’ve crossed the $10,000 USD threshold.
Understanding Partner Checkout on Google
Partner Checkout is a unique feature of Google Shopping that allows US buyers to purchase items directly from a listing without leaving Google’s interface. Currently, this feature is only available for US sellers meeting specific eligibility requirements mentioned below. If you are part of the Offsite Ads program, your listings may also appear in free product listing spaces in the Google shopping tab where no additional Offsite Ad fees apply.
Eligibility Requirements
In order to be eligible for inclusion in Partner Checkout on Google, your shop must:
- Participate in Etsy Offsite Ads
- Be located in and ship from the continental U.S.
- Enroll in Etsy Payments
- Participate in Etsy’s Free Shipping Program
- Comply with Etsy’s Terms of Use
Additionally, in order for listings to be eligible for inclusion, they must:
- Offer free shipping to buyers
- Not have variants available
- Not require customization or personalization
Exploring In-Platform Promotion
While understanding Etsy’s Offsite Ads and their features is vital for your business growth, it’s equally important to explore another power-packed tool offered by Etsy - the Etsy Ads. This feature offers a whole new dimension of promotion within the platform, serving as a significant component of your overall marketing strategy.
Introducing Etsy Ads
Etsy Ads offer an effective way to promote your products on various pages within the Etsy platform. You set up the budget, choose which listings to advertise, and Etsy does the rest. Leveraging data insights and advertising expertise, Etsy optimizes your budget to showcase your listings where they perform best.
When you advertise with Etsy Ads, your listings can appear in several strategic locations such as Etsy Search, Category Pages, and Market Pages on both Etsy.com and the Etsy app. This increased visibility makes it easier for you to reach buyers who are more likely to purchase.
In terms of cost, you only pay when someone clicks on one of your ads. The cost per click depends on how many people click on your ads and the value of the place where your ad is shown. Your daily costs are summed up and added to your payment account the next day ensuring that you never spend over your daily budget.
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Comparing: Etsy Ads vs Offsite Ads
While both services work towards increasing visibility for sellers’ items, there’s a stark difference in their approach:
1. Platform
While Etsy Ads focus solely on promoting sellers’ items within the boundaries of the Etsy platform (including search results), Offsite Ads take a step further by showcasing these items across various digital spaces - including search engines like Google or Bing, social media platforms like Facebook or Instagram & partner sites.
2. Cost structure
With Etsy Ads, sellers are charged per click meaning you only pay when a potential buyer clicks on one of your promoted items inside Etsy. On the other hand with Offsite Ads, sellers pay an advertising fee only when they make a sale from these advertisements that happened outside of Etsy’s platform.
3. Opt-out option
For shops making less than $10K USD annually in total revenue from sales over the past 365 days participation in Offsite ads is optional, but for those making over $10K USD it is mandatory and comes with a discounted fee. However, all sellers regardless of their annual sales can participate or opt out of Etsy Ads at their discretion.
4. Customization
With Etsy Ads, sellers have more control in terms of setting up a daily budget and choosing which listings to advertise. In contrast, Offsite Ads are automatically selected by Etsy based on their performance potential across different channels.
Evaluating the Worth of Etsy Offsite Ads
Understanding whether investing in Etsy’s Offsite Ads is worth it for your business requires a careful evaluation of the potential benefits and considerations associated with this service.
1. Broadened Reach
One of the most significant advantages of using Etsy’s Offsite Ads is the expanded visibility it offers. By featuring your listings across multiple digital platforms such as Google, social media sites, and partner sites, these ads significantly increase your potential customer base beyond Etsy’s platform.
2. No Upfront Costs
With no upfront charges and fees applied only when you make a sale via an offsite ad, this service provides an excellent low-risk opportunity to reach more customers without straining your budget.
3. Optimization Expertise
The advertising team at Etsy employs their expertise to promote your listings where they are likely to perform best. These data-driven decisions can save your time and effort while maximizing returns on investment.
4. Automatic Inclusion
All active listings are automatically considered for offsite ads, freeing you from the task of choosing which items to advertise individually.
Factors that you should consider:
1. Fee Structure
While there are no upfront costs involved, remember that a fee (12-15% based on annual sales) applies once you make a sale through these ads. It’s essential to factor this into your pricing structure to ensure profitability.
2. Mandatory Participation for Some Sellers
If you cross $10K USD in sales over a 365-day period, participation becomes mandatory. This might pose concerns for sellers who prefer having control over all aspects of their business marketing strategies.
3. Limited Control Over Advertised Listings
Unlike Etsy Ads where sellers choose which products get promoted; with offsite ads, the decision lies with Etsy – meaning sellers have less control over what items get advertised.
Conclusion:
In conclusion, leveraging Etsy’s Offsite Ads is an incredibly powerful strategy to expand your reach and boost your sales as an Etsy seller. By understanding the nuances of this service, from ad placements to fee structures, you can harness its potential effectively for your shop. Whether it’s optimizing your listings for better visibility or understanding the eligibility criteria for partner checkout on Google, each aspect contributes significantly towards enhancing your shop’s performance.