How to Improve Etsy Listings with Photo Edits

Explore effective strategies for optimizing photo display in your listings – from cropping images perfectly to adjusting thumbnails - all aimed at attracting more buyers.

When it comes to the visuals in your product listings, the power is in your hands. You have the ability to reorganize, crop and modify the thumbnails of your photos - which is the image displayed in search results and on your shop homepage. Understand better the specifications for listing photos.

Did you know that incorporating videos in your listings can boost your visibility on Etsy? Find out how to engage potential buyers with listing videos.

Shuffling Your Listing Photos Around

The inaugural photo of your listing automatically becomes its thumbnail. However, if you wish for another image to take center stage, you can rearrange it at any time.

On Etsy.com

To shuffle around your photos:

  1. Access Shop Manager on Etsy.com.
  2. Navigate to Listings.
  3. Choose an existing listing or create a new one by clicking on Edit your listing.
  4. Once a minimum of two images are added to the Photos section, simply click and drag them according to preference.
Etsy Shop Manager’s Listing Settings

Using The Etsy Seller App

If you’re working via the app:

  1. Open up your desired listing and tap either one photo or the Listing heading.
  2. Click on View All.
  3. Press the Reorder option.
  4. Tap and drag your chosen photo to a new position.
  5. Finally, select Save.

Remember, visually appealing images can potentially increase the chances of making a sale so take time to experiment with different arrangements until you find one that best highlights your product’s features and benefits.

Perfecting Your Listing Photos with Effective Cropping

You have the ability to crop your photos once they’ve been added to your listing. This can alter the appearance of your thumbnail, thus it’s advisable to crop prior to adjusting your thumbnail.

Cropping Your Listing Photos on Etsy.com

Follow these steps:

  1. Navigate to Shop Manager.
  2. Click on Listings.
  3. Edit an existing listing or start a new one.
  4. Hover over the photo you want to crop.
  5. Choose the cropping tool icon.
  6. Select any of the suggested sizes or drag the corners of the grid for a custom size.
  7. Hit Save when done.

Cropping Your Listing Photos on The Etsy Seller App

If you’re using the app, follow this method:

  1. Open your chosen listing and tap any photo within it.
  2. Tap Edit next.
  3. Resize by dragging the corners of the image or choose Original for preset sizes.
  4. To focus on a particular part of your product, slide your image accordingly,
  5. Tap Apply, once satisfied with the changes.

Take Note: Remember that once you save, undoing is not possible unless you upload the original image again.

Crop and Adjust a Listing Thumbnail on Etsy Shop Manager’s Listing Settings

Fine-Tuning Your Thumbnail for Optimal Display

Adjusting your thumbnail can make a significant difference in how your product is perceived by potential buyers. Here’s how you can do it.

Adjusting Your Thumbnail on Etsy.com

To adjust your thumbnail:

  1. Head over to the Shop Manager
  2. Click on Listings.
  3. Edit an existing listing or create a new one.
  4. Choose Adjust Thumbnail.
  5. Slide the circular button left and right to zoom in or out.
  6. Drag the image until it’s placed exactly where you want it.
  7. Hit Save when done.

Adjusting Your Thumbnail on The Etsy Seller App

For app users:

  1. Open any of your listings.
  2. Tap the Listing heading.
  3. Scroll down and tap on Continue on Etsy.com
  4. Choose Adjust thumbnail
  5. Slide the button left and right to zoom in or out as needed
  6. Drag your image until it’s positioned as desired
  7. Finally, select Save

File Type Requirements

Etsy supports only three file types for images: .jpg, .gif or .png. Animated .gif files and transparent .png files are unfortunately not supported. Any transparency in these files will appear black when viewed on Etsy.

Image Size Requirements

Different sections within your Etsy shop demand distinct image sizes. Here’s a rundown of size recommendations for each:

1. Listing Images: The recommended size is 2000px for the shortest side of the image, with a resolution of 72PPI. Images larger than 1MB may take longer to upload or even fail, especially on slower internet connections.

2. Shop Icon: A square image with dimensions 500 x 500px is ideal.

3. Profile Photo: Just like shop icons, profile photos should ideally be 500 x 500px.

4. Team Logo: A smaller rectangular logo sized at 170 x 100px works best here.

5. Order Receipt Banner: The minimum required size for these banners is 760 x 100px.

6. Mini Shop Banner: This requires a large header-style banner, the minimum of which should be sized at least 1200 x 160 px; the recommended size is 1600 x 213 px.

7. Big Shop Banner: Larger than mini banners, these need to be at least 1200x300 px while the recommended dimensions are 1600x400 px.

8. Carousel Banners & Collage Banners (only available to sellers subscribed to Etsy Plus): Carousel banners should ideally be sized at 1200x300 px. For collage banners, the number of images you want in your collage determines their preferred sizes:

  • For two images: The minimum required size is 600x300 px.
  • For three images: The minimum required size is 400x300 px.
  • For four images: The minimum required size is 300x300 px.

Familiarize yourself with these requirements to ensure that your shop’s visual elements look their best, and provide a smooth shopping experience for your customers.

Essential Components for Great Listing Photos

Taking high-quality photos involves a mix of good lighting, creative composition, and effective camera usage.

1. Natural light

It helps create soft lighting that enhances how your item looks. Try taking images outside or near an open window to avoid using flash which can create harsh lighting with dark shadows.

2. Composition

Experiment with different environments to find the best setting that showcases your item effectively.

3. Variety

Different types of photographs show your product in various settings and contexts.

4. Space around item

Ensure there is enough negative space around your product when taking pictures. This will help when cropping the thumbnail of your listing photo.

5. Orientation

A horizontally oriented picture uses more of the available space within the thumbnail frame than a vertical image, which requires more information to be cropped out.

6. Clean Lens

Make sure your camera lens is clean for crisp images that focus properly on the product.

7. Avoid Zooming

Instead of zooming with digital tools which may result in lower-quality images, physically move closer or further from your item for optimal shots.

Avoid These Common Photography Mistakes

Even seemingly minor photography mistakes can negatively impact online sales. Here are some common pitfalls new online sellers make:

1. Low Lighting

Insufficient light can lead to blurry or grainy photos due to extended exposure times. Shooting products near a sunny window and using reflectors such as white poster boards can help eliminate shadows.

2. Using Flash

Although it might seem tempting to use built-in flash indoors, this often leads to unflattering glares and distortions in color representation. If natural light is insufficient, consider using a lightbox or softbox light.

3. Blurry Shots

Out-of-focus images can deter potential buyers. Experiment with the focus settings on your camera and stabilize your camera on a tripod for crisper photos.

4. Too Much Clutter

Overuse of props or busy backdrops can confuse potential customers about what exactly is for sale. Avoid overwhelming shoppers and let your product be the star of the shot.

5. Insufficient Information

Make sure to include shots from multiple angles in your listing, demonstrating scale with recognizable objects and highlighting any wear or cosmetic damage.

Enhance Your Etsy Images with Trusted Editing Tools

Taking great photos for your Etsy listings is just the first step - editing them can take those images to the next level. There are several editing tools popular among Etsy sellers that could help you achieve professional-looking photos:

  • Photoshop Express Online offers a variety of advanced editing features, allowing you to refine and fine-tune your images.
  • Adobe Express provides an intuitive platform for quick and easy image adjustments.

Additionally, there are several tools integrated directly with Etsy shops that can help optimize your shop and listing presentation:

  • FotoFuze helps create professional product photos by optimizing background details.
  • MockupEditor allows you to create stunning mockups for showcasing your products in realistic settings.
  • Vela provides bulk-editing features, making it easier to manage multiple listings at once.

Remember, a well-edited photo and thumbnail can significantly boost the appeal of your products on the platform. By investing time in photo editing, you’re likely enhancing not just the visibility but also the potential sales of your items

Troubleshooting Image Upload Issues on Etsy

While integrating images into your Etsy listings is generally a straightforward process, you might occasionally encounter issues during the upload. Here are some common problems and their solutions.

Common Reasons for Image Upload Failures

Several factors can prevent your listing images from uploading correctly:

1. Small image size: Images should ideally be at least 2000 pixels wide. If they’re smaller, consider using image editing software to resize them before uploading.

2. Browser incompatibility: An outdated or unsupported browser can cause trouble. Ensure your browser is up-to-date or try disabling add-ons and toolbars that didn’t come with it.

3. Poor internet connection: A slow connection can delay uploads. Try signing out of Etsy, rebooting your device, and restarting your router/modem to establish a faster connection.

4. Large file size: Files larger than 300k may time out during upload, especially on slow internet connections. Try reducing the file size by compressing it or using a smaller file.

5. Unsupported file type: Only .jpg, .gif or .png files are supported on Etsy. Make sure your image is correctly encoded as one of these types.

6. Incorrect color profile: Convert images to sRGB color profile before uploading to ensure accurate color representation on the site (as opposed to CMYK color profile used for print only).

How To Fix Common Image Errors

If you encounter any of these error messages when uploading an image, here’s how to resolve it:

1. Error: “Listings look best with photos at least 2000 pixels wide” - This error appears when the images uploaded are less than 2000 pixels wide.

2. Error message: “Storage response missing file extension” - This warning typically appears when the image used is too small to fit within shop banner borders.

3. Error message: “Darn! Something went wrong with uploading your image. Please try again.” - This warning will appear when images used for banner uploads are larger than the recommended size (no larger than 2500 pixels in width).

Incorporating these troubleshooting measures along with the photo editing techniques discussed earlier will ensure a smooth and effective listing of your products on Etsy.

Conclusion

In conclusion, the power of visual appeal cannot be overstated when it comes to online selling platforms like Etsy. From reordering images, cropping them effectively, adjusting thumbnails, meeting image specifications to avoiding common photography mistakes - each step plays a vital role in enhancing your product listings.

Remember that great photos are more than just high-quality shots; they tell a story about your products and brand. So put on your creative hat, start editing those listing photos today and let them speak volumes about the unique items you offer on Etsy!

FAQ

Top Strategies To Improve Photo Display in Your Etsy Listings
What's the importance of rearranging listing photos on Etsy?
Rearranging your listing photos can influence which image will act as the thumbnail for your product. This is crucial, as thumbnails are the first image potential buyers see in search results or when they visit your shop's homepage.
How can cropping affect my product listings on Etsy?
Cropping your product photos allows you to highlight certain aspects of your item, ensuring that prospective customers focus on key features or details. It can also change how the thumbnail looks, potentially making it more attractive in search results.
Can I adjust my product photo thumbnail after setting it up in a listing on Etsy?
Yes, you have full control over adjusting your thumbnails either via Etsy.com or through the Etsy Seller app. This includes zooming in and out of images and dragging them into preferred positions.
I'm not satisfied with my photo crop on Etsy; what should I do?
If you're unhappy with a crop after saving it, unfortunately, there's no undo option available directly within Etsy's platform. However, you can always upload the original image again and re-crop it to fit your needs.
Are there any recommended editing tools for improving my listing photos on Etsy?
Definitely! Many sellers find success using online tools like Photoshop Express Online and Adobe Express for their editing needs. Additionally, platforms such as FotoFuze, MockupEditor and Vela are integrated directly with Etsy shops for easier access.