As an Etsy seller, you have the flexibility to establish different pricing structures for orders that are shipped within your home country and those that are destined for international locations. This guide will walk you through the steps needed to set up local and international pricing for your products. This feature proves particularly beneficial if you’re selling from a non-US location.

Note: The ability to change the country of origin for shipping profiles linked to listings with domestic and global pricing is not possible.

How to Set Up Domestic and Global Pricing

To get started, make sure you are signed in to your account on Etsy.com.

Editing Domestic & Global Prices Across Multiple Listings

1. Log in at Etsy.com then go towards Shop Manager.
2. Head over to Listings.
3. Tick off those boxes corresponding with the listings you want to edit.
4. Select Editing Options then opt for Edit prices.
5. Choose between Edit prices for domestic buyers or Edit prices for buyers in other countries (Everywhere else).
6. Set your new price.
7. Press on Apply.

Adding Domestic & Global Pricing to Listings with Varied Prices

1. Sign in at Etsy.com and access your Shop Manager.
2. Navigate towards Listings.
3. Select the listing you wish to change by clicking on its thumbnail photo or selecting Edit from the gear menu.
4. Scroll down until you reach the Inventory and Pricing section.
5. Activate Domestic & global pricing switch
6. Scroll further down to find the Variations section
7. Under your country’s name, adjust each variation’s price if it will be shipped within your country (domestic).
8. For orders that are shipped outside of your country (international), adjust each variation’s price under Everywhere else.

Please note: If a listing has more than 400 variations, it is not possible to add domestic and international pricing.

We value your feedback about our guide on setting up domestic and international pricing for Etsy sellers. Please share with us using our feedback survey.

Pricing Strategies for a Free Shipping Guarantee on Etsy

For items listed with free shipping, applying local and international pricing to all other listings linked with your free shipping profile is straightforward.

Etsy sellers, both in the US and outside of it, often grapple with the challenge of offering free shipping without impacting their profit margins. This guide offers some strategies to help you balance customer expectations and your business costs. Discover how to effectively price your items for free shipping.

Understanding Free Shipping Guarantee

If you set up a free shipping guarantee, orders are $35 USD and oversold for free for buyers in the US. But remember, while free shipping is an attractive proposition for buyers, it’s not exactly free for you, the seller.

However, there are ways to recover these costs by adjusting your item prices. It’s crucial to carefully consider this strategy and decide if repricing fits your business model.

Items Priced $35 USD and Over

To recover shipping costs effectively, consider updating your list prices to include shipping rates. The approach can vary depending on your primary customer base as the revised price will apply universally. Here are some examples of adjustments:

• Your domestic shipping price: If most sales come from within your country.
• Your US shipping price: If a large portion of sales come from US shoppers.
• A middle ground between domestic & US shipping prices: If there’s a significant difference between these two rates.

Take Note: You can update these settings manually by editing each listing or use this method if you’re located outside the US or India.

Items Priced Under $35 USD

For items priced under $35 USD that qualify for a free shipping guarantee, consider adjusting item prices based on:

• The average cost of orders over $35: This calculation helps determine the average additional amount you’d need to add to recover shipping costs.
• Current shipping charges: Adjust your item prices by the current amount you charge for US shipping.

Remember, other factors such as rounding up or down to the nearest whole number may influence pricing decisions.

Updating Your Item Prices

Updating your item list prices is straightforward:

1. In Shop Manager, click Listings.
2. If editing all listings, check the top-left checkbox; otherwise, select individual listings.
3. Click Editing options.
4. Click Edit prices.
5. Enter a suitable adjustment next to Increase prices by or Decrease prices by, then click Apply.

For sellers who have added domestic & global pricing, remember that changing multiple ‘Everywhere else’ listing prices requires individual edits.

Updating Shipping Prices for Other Countries

Adjusting item prices can impact international buyers too - often unfairly so due to high shipping costs in their regions. To minimize this effect, consider revising your international shipping rates in alignment with your updated item costs. Here’s how:

1. In Shop Manager, click on Listings
2. Select all or some of your listings
3. Click on Editing Options
4. Then choose Change Shipping Profile
5. Select the applicable Shipping profile(s)
6. Finally, hit Apply

We hope these strategies help you balance customer expectations and business profitability effectively while maintaining competitiveness in Etsy’s vibrant marketplace!

Pricing Strategies For U.S Sellers:

1. Inclusive Pricing: Include the shipping costs in the price of your products. This strategy gives the illusion of “free” shipping for customers.

2. Tiered Pricing: Offer free shipping only on items above a certain price point, such as $35 to qualify for Etsy’s Free Shipping Guarantee.

3. Promotional Pricing: Offer free shipping during specific periods as a promotional tactic to increase sales.

4. Geographic Pricing: Modify your prices based on geographic location. Charge more for long-distance shipments and less (or nothing) for local deliveries.

5. Flat Rate Shipping: Regardless of where the buyer is located within the country, charge a flat rate for every item or per order.

Pricing Strategies For Non-U.S Sellers:

1. Shipping-Included Price: Similar to U.S. sellers, one strategy is to include international shipping costs in your product prices.

2. Local & International Pricing: Create different listing prices for domestic orders versus international orders allowing you to cover different shipping costs based on destination location.

3. Free Shipping Threshold: Set a higher minimum purchase threshold than U.S. sellers before buyers qualify for free shipping due to higher international postage fees.

4. Seasonal Strategy: Take advantage of peak shopping seasons by offering limited-time free or discounted global shipping offers which can entice shoppers and heighten sales volume.

5. Weight-Based Strategy: Use weight-based pricing where lighter items have lower or no additional cost while heavier ones have an added fee proportional to their weight.

Remember, whatever approach you choose should align with your business model and overall profitability goals while meeting your customers’ expectations appropriately.

Conclusion:

Mastering the art of pricing on Etsy is a continuous process that requires constant review and adjustment based on market trends, shipping costs, and customer behavior. By implementing these strategies for setting domestic and international prices, you’ll be well-equipped to maintain profitability while offering competitive prices to your customers globally. Remember, successful selling isn’t just about attracting customers with lower prices; it’s also about ensuring they perceive value in what they’re purchasing from you. With these strategies in place, you’re well on your way to creating an optimized pricing structure that works for both you as a seller and your valued customers.

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