Whether you’re a seasoned seller or new to Etsy, there may be times when your listings become inactive. This article explores the common reasons why this happens and how you can rectify the situation.
Before we delve deeper into managing inactive listings, let’s take a moment to understand the basics of renewing listings on Etsy. This knowledge will not only help you manage your inventory effectively but also ensure that your products maintain their visibility consistently in the marketplace.
The Basics of Renewals
Renewing a listing essentially gives your product a new lease of life for another four months from the renewal date. It costs $0.20 USD each time, which is charged to your Payment account upon renewal. Notably, a renewed listing retains its original view count, favorites tally and web address.
By default, new listings on Etsy are set to automatically renew upon expiry. If you prefer manual control over this process, you can turn off this automatic feature.
If you have items with variations (such as different sizes or colors), each option will have its quantity set to “1” automatically upon renewal.
Manual Renewal for Individual Items:
To manually renew individual items:
- Go to Shop Manager on Etsy.com.
- Select Orders & Shipping.
- Click on the gear icon next to the item you wish to renew.
- Select Renew and confirm your choice.
Bulk Renewal of Multiple Items
To bulk renew multiple items:
- Navigate to your Shop Manager
- Proceed to Listings.
- Check all boxes for the items you wish to renew.
- Select Renew and affirm your choice.
Manual vs. Automatic Renewal: Which One to Choose?
When it comes to renewing your listings on Etsy, there are two options: manual and automatic renewal. Understanding the difference between these two can help you make an informed decision that best suits your business needs.
Manual Renewal:
Manual renewal gives you control over when to renew each listing. This option is ideal if you want to evaluate each listing’s performance before deciding whether or not to renew it. It enables you to assess factors such as engagement levels, click-through rates, and sales figures for each item before investing in renewal fees.
However, manual renewal requires constant monitoring of expiration dates and timely action on your part to prevent listings from becoming inactive post-expiry.
Automatic Renewal:
On the other hand, automatic renewal is a hands-off approach where Etsy automatically renews your listings once they expire or sell out. This option saves time and ensures continuity by preventing any listing from going inactive due to overlooked expiry dates.
Automatic renewal is typically enabled by default for all new listings but can be disabled if preferred. Remember that every auto-renewed listing incurs a $0.20 USD fee.
While this method ensures uninterrupted visibility of products in your shop, it may not always be cost-effective for underperforming items with low engagement or sales figures that might benefit more from optimization before renewal.
Possible Reasons for Inactive Listings
There could be several reasons for your listing going inactive:
1. The Listing Has Expired
Etsy keeps a listing active for four months. If it doesn’t sell within that period, and if you haven’t set it up to renew automatically, it becomes expired. Here’s how to find your expired listings:
- Visit Etsy.com and open Shop Manager
- Click on Listings.
- Under Listing status, select Expired.
By default, new listings are set to renew automatically. However, you have the option of choosing Manual renewal while creating or editing a listing. Learn more about renewing expired listings.
2. You May Have Deactivated the Listing
Sometimes sellers deactivate their own items without realizing it or remembering afterward. To check if this has happened:
- Open Shop Manager on Etsy.
- Select Listings.
- Under “Listing status”, choose “Inactive”.
You can reactivate any deactivated listing by renewing it. Here is how you can reactivate an inactive listing.
- Visit Etsy.com and click on the Shop Manager icon.
- Select Listings
- Under Listing status, choose Inactive.
- Check the box(es) for the listing(s) you want to reactivate.
- Click Activate at the top of the page.
Remember, if a listing expires while it is inactive, you will need to renew it for a $0.20 USD fee before reactivation. If it hasn’t expired, there’s no fee for reactivating it. Here’s how you can renew inactive listings
3. The Item is Sold Out
If all units of a product are sold, the listing will become inactive. To verify:
- Open your Shop Manager.
- Choose Orders & Shipping. Your sold-out listings can be found in your Sold orders.
If you have more stock of the item, you can renew the sold-out listing. Here’s how to renew a sold-out listing.
4. Etsy Might Have Removed the Listing Due to Policy Violation
Etsy maintains strict policies and if your listing is found violating these, it may be removed while your shop remains open (unless suspended for other reasons). Check your email or spam/junk mail folders for any communication from Etsy regarding this.
Understanding Etsy’s Selling Basics
To avoid having your listings removed by Etsy due to policy violations, it’s crucial to understand what can and cannot be sold on Etsy.
What Can Be Sold On Etsy?
Etsy is a unique marketplace catering to handmade, vintage or craft supplies. Buyers visit Etsy looking for unique items they might not find elsewhere. Here are some guidelines:
- Handmade Items: These are products made or designed by you, the seller. If you work with a production partner, it must be disclosed in your listings. Also, ensure that all photographs or video content used are original and not taken from other sellers or websites.
For personalized or made-to-order items, all listings need to be available at set prices. If you’re using images of previous work with customizing options (like color), make sure your description clarifies that these images are examples only.
- Vintage Items: These must be at least 20 years old.
- Craft Supplies: This could include tools, ingredients, or materials primarily used for creating an item/special occasion product. They can be handmade, commercial or vintage party supplies which may also be sold as craft supplies.
It is always encouraged to disclose how your craft supplies were made and their origin.
What Can’t Be Sold On Etsy?
Despite meeting marketplace criteria certain items and services aren’t allowed on Etsy including prohibited items that violate intellectual property policies and reselling in the handmade category on Etsy.
All listings must offer an item for sale - digital deliveries included - but cannot simply share referral codes or post want ads without offering any physical/digital item for sale.
Violations of these policies can lead to the removal of your listings (with non-refundable fees) and potential suspension/termination of your account.
5. Your Shop Could Be Suspended
At times, the issue may not be with individual listings but with the entire shop being suspended due to various reasons like payment issues or policy violations.
Check your Shop Dashboard or email (including spam/junk mail) for any notifications from Etsy about this.
Situations leading to suspension can often be resolved quickly on your own or by working with Etsy support. Learn what actions you need when your shop is suspended.
Resolving Common Reasons for Shop Suspension
At times, Etsy may temporarily suspend your shop due to various reasons. Below we outline the steps to resolve some of the most common issues that could lead to suspension. This isn’t an exhaustive list but covers several scenarios where immediate action can reinstate your account.
- Overdue Bill: An overdue billing balance can result in shop suspension. Paying off this balance should automatically and swiftly reinstate your account.
- Missing Taxpayer ID: For US sellers who meet a certain sales threshold, Etsy requires a taxpayer ID for tax compliance purposes. Adding this information should lead to automatic reinstatement of your account.
- Missing Bank Account: Sellers outside the US have to add their bank account details after their first sale so earnings from sales can be deposited. Updating these details is crucial.
- Unfinished Bank Account Verification: If you start updating your bank account details, ensure you complete the process within the stipulated time limit for security reasons. Completing verification will automatically reinstate your shop and account.
- Problems with Identification Verification: When setting up a shop, Etsy requires certain information to verify your identity. In case of any difficulties during verification, Etsy might ask for additional info or suspend your account until verification is successful.
- Seller Info Confirmation Needed: Etsy contacts some sellers requesting them to confirm seller info within a legally required deadline. If not confirmed by then, shops are placed on pause via Etsy-initiated vacation mode - confirming this information promptly will take your shop out of vacation mode.
- Repeat Policy Violations: Your account could be suspended if you repeatedly violate Etsy’s policies despite warnings. Check any communication from Etsy for the next steps on how to resolve this issue.
Remember that each suspension has its own specific solution - taking immediate corrective steps based on these guidelines will help get back on track swiftly.
Managing Your Etsy Shop
Successfully managing your shop on Etsy goes beyond just listing and selling products. It requires honesty, transparency, and adherence to the platform’s guidelines to ensure a successful and fair marketplace for all. By choosing to sell on Etsy, you agree to:
1. Provide Honest Information: Be accurate in providing information about yourself and your shop in the About section.
2. Honor Your Policies: Make sure you adhere strictly to your shop policies.
3. Abide by Etsy’s Policies: Ensure that your shop content - including text, photos or videos - adhere strictly to Etsy’s policies, including the Anti-Discrimination Policy.
4. Accurately Represent Your Items: Accurate representation of items through listings and photos is crucial for maintaining trust with buyers.
5. Respect Intellectual Property Rights: It’s important not to infringe others’ intellectual property rights. If you believe someone has infringed upon yours, report it directly to Etsy.
6. Avoid Fee Avoidance: All transactions should follow proper payment channels as directed by Etsy’s guidelines for fees & payments.
7. Maintain Single Shops & Fair Pricing: Creating duplicate shops or manipulating clicks/sales to boost visibility is against policy. Coordinating pricing with other sellers is also discouraged.
Following these guidelines will help maintain a healthy relationship between sellers, buyers and the platform itself ensuring the smooth running of your business on Etsy
Wrapping Up:
Being an Etsy seller requires more than just creativity and quality products. It involves understanding the nuances of the platform, its policies and procedures to ensure your shop runs smoothly. Whether you’re dealing with inactive listings or navigating through a temporary suspension, remember that most issues can be resolved with a little insight and action.
From maintaining the integrity of your listings to managing unexpected shop suspensions, each aspect plays a vital role in your success on Etsy. By adhering to Etsy’s guidelines, respecting intellectual property rights, accurately representing your items, and promptly addressing account issues, you’ll not only create a favorable shopping experience for buyers but also build credibility in this unique marketplace.