Etsy Seller Interview with Audrey of Aquastocking

How Aquastocking got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

Greetings from Aquastocking Swim Caps! Our journey on Etsy has been an incredible adventure. It all started when we were on a quest to find the perfect swim cap for our friends and family's unique hair types—thick and curly. After extensive research on various marketplace platforms, we decided that Etsy's vibrant and creative community was the ideal place to launch our shop.

The inspiration behind Aquastocking came from a personal struggle. We couldn't find swim caps that catered to long, thick, and curly hair while also offering a snug fit. Determined to bridge this gap, we set out to create swim caps that met these specific needs. We craft our swim caps with attention to detail, ensuring that each cap offers both style and functionality.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

Our favourite items in the shop are undoubtedly our "Swim Cap for Braids and Long Hair" and the "Extra Large Swim Cap for Locs and Thick Hair." These swim caps hold a special place in our hearts because they represent the essence of Aquastocking—providing solutions for diverse hair types.

These products have also been among our best sellers. We believe this success is due to our unwavering commitment to quality and customer satisfaction. People appreciate the unique design and exceptional functionality of these swim caps, which we've refined based on valuable feedback from our wonderful customers.

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?

We were fortunate to make our first sale within the first month of setting up shop. It was an exhilarating moment that fueled our passion for creating products that solve real problems. To attract customers, we've embraced a multi-faceted approach.

Firstly, we optimise our product listings with relevant keywords and detailed descriptions, ensuring our products appear in Etsy's search results. Secondly, we utilise social media platforms to showcase our products and engage with potential customers. Lastly, we continuously seek feedback from our buyers to improve our offerings.

Managing Aquastocking

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

Running in Aquastocking Swim Caps is a family affair! We believe in the power of teamwork, and each family member plays a vital role in managing the shop. We're all hands on deck.

To efficiently manage our shop, we rely on a combination of tools and apps. Etsy's Seller Dashboard provides invaluable insights into shop performance. We also use third-party apps for inventory management and order processing, streamlining our workflow.

For shipping and fulfilment, we carefully package each order ourselves, ensuring that every swim cap reaches its destination in perfect condition. We offer various shipping options to accommodate our customers' needs, and we're proud of our commitment to delivering exceptional customer service.

The future of Aquastocking

What goals do you have for your shop in the future?

We aim to expand our product line to offer even more solutions for diverse hair types and styles. We're exploring eco-friendly materials to align with sustainable practices, and we're committed to maintaining our reputation for quality.

Moreover, we envision Aquastocking becoming a recognised brand in the swim cap industry, not just on Etsy but also in physical stores. We aspire to empower individuals with diverse hair textures to confidently enjoy water-related activities, knowing that they have a reliable solution in Aquastocking.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

Starting an Etsy shop is like starting an adventure. Here are a few tips to make your journey successful:

Passion First: Choose to sell something you're genuinely passionate about. Your enthusiasm will shine through in your products and interactions.

Research Thoroughly: Study the market and your competition. Understand your target audience and their needs.

Quality Matters: Focus on delivering high-quality products. Happy customers become loyal customers.

Engage Actively: Engage with the Etsy community, both as a seller and a buyer. Participate in forums and discussions.

Embrace change. Be open to adapting and evolving. Customer feedback is your greatest asset for improvement.

Stay committed. Success may not come overnight. Stay committed, work hard, and celebrate each milestone along the way.

Some sellers really get inspired by hearing numbers. Feel free to share these if you like.

Question: What is your shop’s conversion rate?
Answer: 4.8