Etsy Seller Interview with Sadaf of QNORA

How QNORA got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

Welcome to QNORA! My name is Sadaf, the managing director and founder of QNORA London Ltd. No success story is complete without its share of obstacles. Financial constraints, market saturation, and self-doubt threatened to derail my progress. Yet, with every setback, I saw an opportunity to learn and grow. I started making jewelry five years ago and finally decided to turn my passion into a successful business. Three years ago, we became a registered brand and started selling on Etsy Marketplace. The challenges in between became stepping stones, pushing me forward instead of holding me back.

What sets us apart is our attention to detail and commitment to quality that is affordable. Each piece is carefully crafted by hand, and we take pride in delivering a unique and beautiful product. We also strive to provide excellent customer service and ensure that every customer is satisfied with their purchase. We are proud to offer a brand where luxury and affordability meet.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

We absolutely adore our stunning cushion-halo engagement ring. Its exquisite design effortlessly combines classic elegance with a modern twist. The 5A-grade zircon round stone center is surrounded by a cushion halo of smaller stones, creating a mesmerizing sparkle that catches the light from every angle. Our expert craftsmen have meticulously crafted this ring, ensuring that every stone is perfectly set to maximize its brilliance. The material we use is 925 sterling silver with platinum plating, which not only adds durability but also enhances the overall aesthetic appeal. One of the best things about this ring is its versatility. Many of our customers who have purchased this ring have expressed their delight with its timeless beauty and exceptional quality. They often comment on how it becomes a true conversation starter and draws compliments wherever they go.

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?

It took us two months to make our first sale, but patience and believing in yourself are the keys. We optimized our shop and listings with relevant keywords to improve search engine visibility. Additionally, we leverage Etsy advertising to target specific demographics and showcase our products to potential customers. We maintain a strong email marketing strategy, providing exclusive promotions and updates to our customers.

Building lasting relationships with our customers is a top priority for us. We actively engage with them through various platforms, promptly responding to inquiries and comments, which attracts more and more customers. Our customer support team is always ready to assist, ensuring a smooth experience. We also value customer feedback and continuously strive to improve our jewelry collection and services based on their input. We've been fortunate to receive numerous positive testimonials from our satisfied customers. They appreciate the quality of our products. It's incredibly rewarding to see how our online shop has made a difference in their lives.

Managing QNORA

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

We are fortunate to have a highly skilled and knowledgeable team that brings a diverse range of expertise to the table. Each member has years of experience in jewelry designing and marketing, allowing us to offer our customers unparalleled insights. Collaboration is at the heart of our business. Our team members seamlessly work together, leveraging their respective strengths to tackle challenges and seize opportunities. We foster an environment of open communication, mutual support, and shared goals, which allows us to deliver exceptional outcomes to our customers.

The future of QNORA

What goals do you have for your shop in the future?

In the future, we have a few specific goals for our shop. First, we would like to increase sales revenue by 20% in the next year by expanding our product line and optimizing our marketing efforts. Second, we plan to establish new partnerships with other businesses in our industry to expand our reach and customer base. Finally, in the long term, we envision our shop becoming a leader in our industry by implementing cutting-edge technology to improve our product offerings. To achieve these goals, we plan to implement new marketing strategies, optimize our product listings, and invest in the latest technology to improve our efficiency and customer experience.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

Congratulations on taking the exciting step of starting your Etsy shop! It's a fantastic platform that offers great opportunities for creative entrepreneurs like yourself. I have every confidence that you'll thrive in this new venture. Make sure that when crafting your product descriptions, you provide potential buyers with all the necessary details they need to make an informed decision. Clear and concise descriptions that highlight the unique aspects of your products will help build trust with your customers and reduce the likelihood of returns or misunderstandings.

Pricing your products competitively is crucial for success on Etsy. Research similar items in your niche to get a sense of their market value. While it's important to consider the cost of materials and your time, ensure your prices align with what customers are willing to pay.

Delivering exceptional customer service is key to building a loyal customer base. Respond to customer inquiries promptly, keep them informed about their orders, and address any concerns or issues with empathy and professionalism. Your dedication to customer satisfaction will set you apart and contribute to positive reviews and repeat business.