We know how starting an Etsy store can be complicated. That’s why we’ve decided to share selling on Etsy tips that all sellers need to know.
Keep reading to discover how to sell on Etsy successfully. You’ll find our tips to be quite valuable.
1. Optimize Your Listing Title
It all starts with a good Etsy listing title. There are three crucial things to optimize.
- Title length
- Focus keyword
- Repeating words
Keep the title length within the Etsy seller handbook rules. That’s between 70 and 120 characters. That’s enough for you to describe your product appropriately.
Don’t forget to include the focus keyword in your title. It’s how Etsy will discover your listing ranking keywords. We generally recommend mentioning the focus keywords at the beginning of your title.
Avoid unnecessarily repeating words in your listing title. Use the character limit for various relevant keywords. You can learn more about optimizing your listing in our Etsy listing optimization guide.
2. Write an Informative Listing Description
Make your listing description informative. Touch upon details such as product materials, size, features, and quality. Additionally, include at least two, if not more, tags in your listing description.
Generally speaking, it’s a good idea to keep your listing between 160 and 220 words. Going with that length will allow you to include all the relevant keywords.
Don’t forget that people can find you via search engines.
Here’s how you can nail your listing description.
3. Shoot Captivating Product Photos
Etsy listings support up to 10 product photos. Make use of all of them. Product photos heavily impact customers’ buying decisions. If you want higher conversion rates, make sure to include as many images as possible.
Put in a little effort and make those photos pop. You can use your smartphone, or if you want even higher quality, you can shoot with a DSLR or a mirrorless camera.
4. Stay Competitive with Your Pricing
While the majority of Etsy visitors appreciate the uniqueness of listed products, pricing is still important. Take your time to research your competition to find how they’re pricing their products.
Detailed research will help you stay competitive with your pricing. You can use the Alura extension to learn more about your competitors’ listings.
5. Monitor Analytics
Etsy offers analytics for a reason. It’s your best chance to learn more about your store, adapt, and improve.
Therefore, dedicate a weekly time slot of 2-3 hours to monitor listing trends. Experiment with your products. You can advertise and price them differently to check listing performances. You’ll quickly learn how to grow your sales.
6. Prioritize Customer Satisfaction
Make your customer service outstanding. You want your customers to go through a fantastic experience when they buy from you.
If you successfully deliver on this front, expect stable growth of your store. Exceptional customer service will help create brand ambassadors.
7. Remind Customers to Leave Reviews
Your Etsy store reviews are essential for its growth. Don’t forget to remind your customers to leave reviews. They are the online version of word-of-mouth marketing.
Having more reviews will result in better conversion rates for your listings. Here are some ways to ask for reviews without being pushy.
8. Support Various Payment Methods
Supporting various payment methods will make your store available to a broader range of customers. More customers equal more sales. That’s why using Etsy Payments is a good idea.
It includes support for:
- PayPal
- Apple Pay
- Google Pay
- Debit and credit cards
- Etsy Credits and Etsy Gift Cards
- Sofort(Austria and Germany)
- Klarna (the United States and Germany)
- iDEAL (the Netherlands)
When it comes to payment methods, just follow the general rule: the more, the merrier.
9. Carefully Calculate All Your Fees
Even though Etsy is a very appealing platform, it does come with numerous fees. It’s essential to consider all the costs, so you know what your profit margins are.
If you want to quickly see whether selling some products on Etsy is worth it, feel free to use our Alura Etsy fee calculator.
10. Make an Eye-Catching Shop Profile
From the moment a potential customer lands on your shop profile, you can use images to communicate your story.
Make it so buyers can easily deduce what you’re selling by looking at your shop profile.
Using high-quality photos is a great way to create an eye-catching Etsy shop profile.
11. Offer Free Shipping
There’s an important reason why you have to offer free shipping.
Etsy simply prefers that type of listing. It’s because people like having a free shipping option. They are more likely to use it. As Etsy wants to help its visitors find what they need, listings with free shipping will rank better.
12. Deploy an Advertising Strategy
Millions of people visit the Etsy platform and buy from numerous shops. Unfortunately, the big numbers are the same when it comes to sellers. Staying competitive means implementing various strategies.
If you are thinking of investing in ads and offsite ads, give it a go. You’ll face some additional costs, but it’ll result in higher revenue and higher profits in the long run.
Etsy ads will come at a cost per click, while offsite ads will come with a 15% cost for every sale. Add those costs to your pricing calculation, so you don’t end up losing money.
13. Write a Straightforward Store Policy
Those who want to buy from you will explore your store’s policy. Make it concise and informative. The policy needs to include:
- The time needed to ship the product
- Details about the shipping process
- Return policy
Listing these will help buyers understand whether they want to purchase the product under your conditions. You need to respect every single point that you list in your policy.
14. Deal with Bad Performing Listings
When you’re looking at the analytics, determine which listings are performing poorly. Here are some of the things you could try out to improve them:
- Change photos.
- Check keywords and update them if necessary.
- Experiment with various tags.
- Rewrite the product description.
- Check whether the item is in the correct category.
15. Regularly Update Your Etsy Store
Keep all of the information on your Etsy store up to date. Doing this will ensure that there are no misunderstandings with your customers. Focus on the following parts of your Etsy store.
- Photos and videos - You want to use the latest pictures of your products.
- Store policy - Whenever you make some sort of change to your store policy, make sure to update it on your store’s profile.
- About section - Use this part to tell a story about your story. As it gets older and you grow, update the about section. A good story will attract more people to your store.
- Shipping profile - Keep all the shipping information updated at all times.
Get Recommendations with Alura
If you want to learn more about Etsy, implementing the Alura Etsy tool is a good idea. Use it to grow your store with ease. Please contact us for more details. We’re eager to help you on your Etsy journey.
