Etsy’s an excellent platform for all those who want to sell their handmade goods. Today, this is a mature platform with annual revenue exceeding $1 billion. The platform’s steady growth over the years has attracted many sellers worldwide.
Given how high the competition is, you’ll have to take numerous steps to stay ahead and grow your Etsy shop.
In our guide, we’ll help you understand how to use Etsy promoted listings. Keep reading to learn more about promoted listings, practical tips, strategies, and how much it all costs.
What is Etsy Promoted Listings
When you list items on your Etsy store, they appear for some search queries. However, if you opt to promote your listing, Etsy’s algorithms will present your product to a broader audience who might be interested in it.
If you look at the usual Etsy results page, you’ll notice ads by various Etsy stores. When you scroll down, you’ll see more Etsy ads after another three rows of products.
Once you promote your listing, it’s going to end up in one of those rows.
What to Pay Attention to When Promoting your Etsy Listing
Start your listing promotion journey to stay ahead of many other sellers. However, keep in mind that you’re not the only one.
There are a couple of things to consider before you start promoting your listings.
Listing Quality
Take some time and optimize your listing the best you can. That refers to photos, listing description, tags, and listing title. That’s where Alura listing helper can help you out. Our tool checks your listings and provides recommendations as to what can be improved.
Bidding Amount
Your bidding amount will determine how high your ad ranks. The higher it goes, the higher the chance that your listing will rank first.
However, it may lead to you unnecessarily wasting money. Take some time with your bidding efforts. It’ll allow you to determine what bidding amount works best for your store.
Search Relevancy
If you want your listing to perform well, make sure you’re using the relevant tags to your product. Otherwise, expect your listing to have low sales.
How to Boost Your Etsy Listings
If you’re interested in boosting your listings, you’ll be happy to learn that it’s straightforward to do it.
Here are a couple of steps you’ll have to take.
1. Enter the Shop Manager
After logging in to your Etsy seller account, find the Shop Manager. You’ll end up on the dashboard with several tabs available in the menu on the left side.
2. Use the Marketing Tab and Promoted Listings Tab
After clicking on Marketing, you’ll be able to see Promoted Listing in the dropdown. Click on it, and you can then click on the Start Advertising button.
3. Set Your Daily Budget
It’s now time to set your daily advertising budget. Since you’re trying things out, you can start high and lower your budget over time.
4. Head over to Settings
Use the Ad Performance Section to your advantage. Click on the Manage button and then head over to the Advanced Settings section, where you’ll see multiple options available. Pay attention to the following:
- Enable bidding options - It’s better to see what your bidding options are. Otherwise, Etsy will determine that for you.
- Advertise new listings automatically - Make sure to turn this off, as you don’t want to advertise all your listings.
5. Turn on Etsy Promoted Listings
Head over to Promoted Listings and click on Ad Stats and Settings. You’ll see all the listings that are currently running. You can tick the ones you want to advertise and begin the whole process by clicking the Turn On button.
That’s it. The listings you’ve selected will now advertise on Etsy.
Beneficial Etsy Promoted Listings Tips
It’s easy to blow your money on poorly optimized ads. There are several things to consider if you want your promoted listings to perform well.
Choose the Right Listings
Start promoting listings that already sell great. The chances are that they will also perform well when you’re promoting them.
When it comes to new listings, advertising them is a complete gamble.
Trying to improve ones that sell poorly will turn out to be a complete waste of money.
Don’t Promote Too Many Listings
Tracking the performance of fewer listings is easier to do. Furthermore, it’s a better approach as you can pay closer attention to their performance.
If you advertise too many, it will be more challenging to track your listings’ performances.
Track and Adapt
Monitor how your ads are performing. Over time, you’ll see which items bring you the highest profits.
One of the key metrics to focus on is conversion rate. Do everything you can to increase it.
As you follow various Etsy metrics, prepare to adapt your ad campaigns to get better results.
We’ve prepared an exceptional template that’ll help you quickly calculate your ROI on ads. (A link to the template can go here)
Etsy’s Gift Like You Mean It Ad Campaign
How Does Etsy Charge
Etsy charges promoting listings per click. So when someone clicks on the ad, Etsy charges you for getting a customer to your store. In essence, your bid is how much you’re willing to pay per click.
When you head over to the Finances section, click on the Payment Account button. You’ll be able to see the ads’ performance and the overall bill.
The most important stats you can see are impressions, clicks, and costs.
Another Promotion Option: Etsy Offsite Ads
There’s one more way to promote your listings. It’s called Etsy Offsite Ads.
What are Etsy Offsite Ads?
Etsy Offsite Ads serves to promote your listings across various advertising platforms. To put it simply, Etsy will advertise your listings on channels such as:
- Bing
- Google Display Network
- Etsy Publishing Partner Sites
When your store is a part of the program, your listings will appear on these platforms.
Are You Eligible for Etsy Offsite Ads?
There’s one thing to keep in mind with Etsy ads. While all shops are eligible to promote via Offsite Ads, some traders will automatically become a part of it.
If your store sells less than $10,000 annually, using Etsy Offsite Ads is optional.
However, if your store earns more than $10,000 annually, it will automatically become a part of the program.
How Much Does It Cost?
Etsy Offsite Ads have fixed costs. If your store earns less than $10,000, your fee per sale is 15%. However, if it makes over $10,000, you get a discount of 12% because you have to use the program.
So how does it all work? If someone clicks on Etsy's ad, anything they buy from you in the next 30 days will cost you 12% to 15% of your listing’s price.
Optimize Listings with Alura
As we’ve mentioned, before you start promoting listings, optimize them so they rank better. If you want to learn more about Alura, please reach out to us. Our tool comes with plenty of features you’ll enjoy.
