Have you been into crafts for a while and are now wondering how to sell your creations? Then it’s time to look into the world of e-commerce.
Etsy is one of the e-commerce platforms on everyone’s lips, so you may already have heard of it.
“But why should I sell on Etsy?”
Good question.
There’s a lot to learn about e-commerce, especially if you’ve never tried selling anything online before. That’s why it’s good to have the support of an established platform like Etsy.
We want to put forward three solid arguments for why selling on Etsy is the way to go.
Enjoy!
1. Infrastructure
It takes a lot of work to create an e-commerce store. You have to find a domain name, research web hosting, and design the site itself. All of that requires time, money, and effort.
Etsy is an out-of-the-box e-commerce solution that allows you to set up a store in minutes. All you have to do is create a profile, upload your product details, and you’re ready to sell.
Further reading: Learn about how Etsy’s cloud infrastructure keeps your store details safe.
2. Marketing
If you choose to create your own e-commerce store from scratch, then setting it up is only half the battle. Once it’s ready, you still have to promote it to drive traffic to your website.
Etsy has been around since 2005 and is an established brand -- it’s practically a household name. When you sell from their site, you can enjoy the benefits of their extensive marketing.
It’s a huge advantage to list your products on a platform that already has a lot of traffic. Rather than spending your hard-earned cash on driving traffic to your own site, you can easily be discovered on Etsy.
Further reading: Check out this guide on how to market your store with Etsy’s assistance.
3. Support
Designing and marketing your own site can still be an attractive alternative, but what happens when something goes wrong? Technical hiccups can both be tiresome and costly.
Etsy has an extensive blog that will guide you through the why’s and how’s of the site. But they also have a great community that is ready to help out new sellers like yourself.
Further reading: Head over to the Etsy Community to join a team or start a discussion.
4. Income
Yes, you can actually make a killing on Etsy if you master the art of optimizing your product listings. Let’s look at some real-life success stories to inspire you.
- Maeven Vintage - Amy Yee started selling vintage clothing on Etsy back in 2012, and was able to quit her day job within just one year.
- Three Bird Nest - Alicia Shaffer runs one of the best-selling shops on Etsy and makes $70,000 in revenue each month.
- Bohemian Findings - Hope Milner sells craft supplies, such as beads and chains, on Etsy and has so far grossed over $1,000,000 in sales.
Further reading: Learn more about how these sellers made it to emulate their success.
Convinced Yet?
We think Etsy is an excellent alternative to setting up your own e-commerce store. Hopefully, you’ve also been convinced by the arguments we’ve laid out in this blog post.
Alura is a tool that’ll help you save time and make your experience with Etsy even smoother. We supply some powerful tools to research keywords, size up your competition and find the best products to sell on the platform.
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