Etsy is funding a promotion allowing buyers to save $10 on orders of $40 or more in the US, UK, Canada, and Germany. This is an unprecedented move, as sellers usually have to put their items on sale to benefit from promotions. Etsy will reveal the code on Instagram on Monday. The promotion is similar to eBay's $5 off eligible orders over $25 promotion, which ran from September 15-17, 2023. Etsy has suggested sellers use its new Share & Save feature and share their listings on social networking sites. Sellers have discussed the promotion on Etsy discussion boards, with some opportunistically using the promotion to shop for supplies. Read more

Etsy is launching a 5-week Cyber Sale, targeting deal-seeking shoppers with discounts on holiday gifts. Sellers can schedule a 25% off sale between October 23 and November 29. A sweepstakes offers $40 in listing credits for participating sellers. Etsy plans to invest in marketing and pricing strategies.

Etsy is determining which sellers and products to feature on its website and marketing channels, with tips for sellers to earn an "Etsy's Pick" badge. Style experts from shops choose items with quality, reliability, and style. Etsy reviews these items daily to maintain quality and reliability. To improve chances of getting featured, focus on photography, make your shop easy to find, ensure excellent customer experience, ship smoothly, avoid policy violations, and strive for 5-star reviews. Additionally, keep social media accounts active and include a link in your bio. Read more

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Etsy is sponsoring a campaign in the EU, similar to its US, Canada, and UK campaigns, offering customers a $5 discount on orders of at least $25. The promotion runs from Friday afternoon until Sunday at 11:59 PM CEST, and Etsy assures vendors that every sale during this deal will retain all money. Read more

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Etsy is offering a $5 discount on orders over $25 in the US, UK, and Canada using the code GET5. Customers receive savings from Etsy's wallet, not sellers'. Sellers should add listings and advertise products. The campaign launches on Friday afternoon and lasts until midnight. Read more

UK merchants can now pay for shipping on Etsy and have Royal Mail print labels when they drop off their items. Customers can present each label's QR code at any Post Office outlet for free label printing. This option is suitable for infrequent or low-volume sellers who want to save time and money. Read more

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Etsy has introduced a new program called Share & Save, which offers a reduction in costs for sellers who drive traffic to their listings. The program, built on affiliate marketing, allows sellers to share special links on other websites and deducts 4% of the order total from the seller's invoice. Read more

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Etsy has issued a warning to sellers about scams targeting them, highlighting an increase in sharing examples of communications from individuals claiming to be Etsy Support employees. The warning emphasizes the community's commitment to keeping accounts and the marketplace safe. Sellers should avoid calling phone numbers or making unrequested calls without prior notification, and direct buyers to Etsy Support for assistance. Critics suggest a dashboard notice to help sellers avoid scams.

Etsy is implementing an "Imagery of Minors" policy to restrict sellers who feature children in their product photos. The policy will apply to undergarments, cropped clothing, and age-appropriate poses. Etsy acknowledges that images are subjective and can be perceived differently by different audiences. The company emphasizes child safety and provides tips for sellers to report sexually explicit content to the National Center for Missing & Exploited Children.

Etsy has improved its "Make an Offer" feature, allowing sellers to select individual listings, turn offers on and off, encourage bulk purchases, and expand availability to US shop currency sellers. However, not all buyers can see the button, and sellers must log in to Shop Manager. Offer messages don't count towards Star Seller response rate, and buyers' offers don't prevent others from purchasing items. Read more for more information about the Make an Offer feature.

Etsy has launched two new gift and baby gift registries, following its relaunch of its wedding registry in 2012. These registries allow shoppers to easily register for personalized gifts from makers worldwide. Etsy.com/registry offers Wedding Registry, Baby Registry, and Gift Registry options, with Gift Registry helping gifters find a registry. Etsy has not yet created features for sellers to promote their items to this audience.

Etsy has faced criticism for holding sellers' funds in reserve, causing financial struggles. The BBC reported that Etsy invited sellers to apply for cash advances through a program called YouLend. The increase in accounts impacted by reserves began in April and was addressed in May. Etsy advised sellers about risk factors such as sudden orders, missing tracking information, delayed shipping, refunds, and new shops.

Etsy has updated its reserve policy to manage risk for sellers, following a BBC article and UK government interest. The changes include more dynamic reserves, improved communication, and adjustments for issues beyond sellers' control. Etsy's payments lead, Chirag Patel, stated limited reserve usage for marketplace safety.

Etsy is testing a feature linking the first line of title to other products, potentially driving shoppers away from their listings. Sellers are concerned about Etsy's testing culture and potential negative impact on their listings. Read more

Etsy has announced it will sell Elo7, a Brazilian marketplace, to Brazilian firm Enjoei S.A. for an undisclosed amount. Elo7, launched in 2008, shares Etsy's mission to 'Keep Commerce Human' and focuses on creative microentrepreneurs. Etsy believes Elo7 can leverage Etsy's value creation roadmap for growth and profitability. The deal is expected to close in the third quarter, and Etsy's House of Brands will include Etsy, Reverb, and Depop. Read more

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Etsy has expanded its Make an Offer feature to include both vintage and handmade goods for shoppers to find bargains. The feature, initially tested on vintage goods, is optional and not yet available to all sellers. It aims to clear out stale inventory, encourage bulk purchases, and test pricing. Etsy is working on features like selecting individual listings, custom discount limits, and optimizing the buyer experience. Read more

Etsy has added weekend days to processing times, but sellers must opt-in if they don't like the change. Cindy Baldassi, an Etsy expert, noted that the change could boost annual sales by $12.00, but also pressures sellers to meet tighter deadlines. Late shipping can negatively impact sellers by not meeting Etsy Service Level Standards. The change would give Etsy sellers more options, but it's unclear why Etsy did not announce it on its announcement board or Seller Handbook. Read more

Major online marketplaces and the California Attorney General have signed a Joint Statement of Principles to combat organized retail crime (ORC), a problem affecting the retail industry. The agreement aims to prevent and detect ORC by maintaining staff, a dedicated webpage, internal policies, and defining marketplace rules and consequences. Communication will focus on sharing general intelligence between retailers, online marketplaces, and law enforcement to detect and prevent common methods of ORC. Read more.

Etsy is limiting its liability and making other changes to its Terms of Use that buyers and sellers agree to when using the site. The changes take effect on July 24, 2023, and include changes to arbitration clauses, dispute resolution, and other terms. Additionally, there is a new section about cases and appeals, warranties and limitations of liability, and indemnification. It is important to review the full documents to refresh one's memory about their rights and limitations. Etsy also advised users it updated its Privacy policy and Intellectual Property policy.

Etsy is launching new TV commercials and a city-specific marketing campaign in New York and Chicago. The commercials showcase its new Search by Image feature, which allows people to take a photo of something in the Etsy app to view relevant items. The campaign will soon be extended to the UK.