How Eclipse Design SVG got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

I’ve been involved in e-commerce for the majority of my adult life, having started my first store while finishing up grad school and decided to do it full time instead of using my degrees (probably should have saved that money I spent on school for a vacation around the world or something).

Etsy was a natural avenue to take after being involved in Amazon and Shopify for so long. As these are digital files, it’s mostly just me sketching things out and doing digital art for kicks and giggles and helping other people with their creative projects.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

It’s tough to pick a single favorite item in this store but I’d probably go with this Frankenstein Unicorn because it never fails to make me laugh.

The designs sell well, especially around their associated seasons since people want to make their own goofy products or decorations.

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?  

It took a few days for the first sale and I don’t do too much advertising for this particular store as the items show up pretty well in the search for Etsy (good looking listings are vital).

Managing Eclipse Design SVG

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

Currently, it’s just me in this store. The most vital tools in any digital artists toolbox are the slew of editing software available.

I personally favor Photoshop and Illustrator. I love the tool Vela to manage the listings in bulk.

The future of Eclipse Design SVG

What goals do you have for your shop in the future?

Ideally, I’d want to do 200-500 sales a day in this store, but that’ll take some time. It's always a work in progress.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

Don’t be afraid to put up listings even if you think they may not sell, you won’t know until you try, but the key is to make them look as consistently professional as possible. 

A polished listing will outsell it’s unpolished counterparts tenfold.

Some sellers really get inspired by hearing numbers. Feel free to share these if you’d like. 

How much is your monthly revenue?

$3,000-$4,000

What is your average profit margin?

100% (digital files require no manufacturing costs)

What is your shop’s conversion rate?

8%

Alura Team
Alura Team

Alura is your all-in-one platform for selling on Etsy. With more $500.000+ gross sales over four years selling on Etsy, Alura is built by experienced sellers for sellers. Start with a free account and explore all the features you need to start, run, and grow your Etsy shop.