How ToysGallery got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

Hello! My name is Oksana, and I am the owner of the Toys Gallery store. I have been on Etsy since 2016. At first, it was a hobby for me, which eventually turned into a family business. Now this is my main job, which brings me pleasure. I crochet animals, dolls, and personal toys according to the drawings of my customers. Now my toys are on all continents of the world.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

My most popular item is personalized toys. I create toys according to the customer's drawings. It takes longer, and they are more difficult to make. But the result is worth it; I get a lot of positive feedback.

Custom crochet toy, custom plush doll, custom amigurumi animals, custom toy from picture, custom handmade toy, custom anime toy

The second most popular is the crochet greyhound. Customers love it for its minimalism and resemblance to their beloved pets.

Greyhound plush, Whippet, Italian greyhound, stuffed dog, dog lover

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?

The first sale occurred after three weeks. To promote toys, I use Instagram and Etsy tools.

Managing ToysGallery

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

I only make toys. My husband helps with promotion, website design, and SEO optimization. To do this, he uses Erank. To send parcels, I use the international post office of Ukrposhta and DHL.

The future of ToysGallery 

What goals do you have for your shop in the future?

I want the dynamics of sales to grow every year in my store and to attract new people to the team. I also want to promote high-quality handmade toys.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

Before you open a store, study marketing, take high-quality product photos, get acquainted with Etsy, and be unique!

Some sellers really get inspired by hearing numbers. Feel free to share these if you like.

Question: How much is your monthly revenue?
Answer: 1000

Question: What is your shop’s conversion rate?
Answer: 2,5

Alura Team
Alura Team

Alura is your all-in-one platform for selling on Etsy. With more $500.000+ gross sales over four years selling on Etsy, Alura is built by experienced sellers for sellers. Start with a free account and explore all the features you need to start, run, and grow your Etsy shop.